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B2B Marketing strategy + Communications

 

virtual CMO

I help marketers tell their story to the right person using clear messages, inspiring content and digital marketing. 

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Marketing on demand

Get more marketing done.

Overcome limited time and resources to create the marketing you want. With the right know-how and ability to get things done I can help you take your brand to the next level, or just get your next campaign out the door. 

Branding

Build your brand around your customer: Customer analysis, market sizing, competitive analysis, program prioritization, go-to-market readiness, positioning and messaging.

Content

Engage customers with relevant content: Content assessment, customer needs analysis, channel analysis, editorial calendar creation, sales collateral development, creative design and production.

Digital

Create your digital brand experience: Email marketing, social media marketing, website development, marketing automation and digital advertising.

Demand generation

Improve sales effectiveness: Sales process alignment, lead generation design, sales integration process mapping, campaign planning and measurement and reporting processes.

 Alex Schumacher

Alex Schumacher

About

Be strategic and get stuff done.

I have a diverse background in product marketing, content strategy, digital marketing and marketing operations. For nearly 20 years, I’ve helped organizations large and small improve how they get and grow customers.

As a marketer, I believe that data equals truth and every appeal is personal. I believe in the powerful simplicity of good design and that relationships are built on trust.

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Contact ME

Got a project you'd like help with? I'd love to hear from you.

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